How can visual clutter be reduced to the bare minimum, making the user journey as efficient as possible?
Modest Menu shows what counts.
Modest Menu offers essential information, evenly distributed with a focus on visual hierarchy within a monochrome setting.
By exclusively leveraging font weight and opacity, rather than color, the visual hierarchy ensures inclusive design. This approach enables users with color perception challenges to navigate the app effortlessly.
Color is employed solely for displaying dishes,
playing a complementary role rather than a
significant one along the UI.
The Daily Deals section emphasizes an outlook on upcoming discounts, addressing returning customers.
In order to meet dietary needs, filters in the tab bar organize items across categories.
In order to meet dietary needs, filters in the tab bar organize items across categories.
Highlights on design decisions emphasize accessibility and meet User & Business Goals.
Today’s daily deal is clearly visible, encouraging customers to use the offer in order to drive revenue.
BUSINESS GOAL
The numbering of the dishes makes ordering quick for the waiter, allowing large groups of people to order efficiently.
BUSINESS GOAL
The text button allows the user to enlarge all the texts within the menu for visual impairment.
USER GOAL
The division into categories makes the menu easier and allows you to quickly find the dishes that are included in the daily deals section.
USER GOAL
The tab bar allows celiac, vegetarian or vegan users to quickly find the dishes they can or cannot eat.